Archive | August 2014

Direct Marketing for your Home Cleaning Service

August focus: Domestic Cleaning Service

Direct Marketing for your Home Cleaning Service

Leaflet distribution is an ideal marketing tool for your Domestic Cleaning business. In fact, it is a great way to market any type of business, no matter whether it’s promoting a store that you own or manage, advertising new products, increasing your brand awareness or even testing a mail order system. Door to door leaflet distribution can help you reach both new and existing customers.

Below are some of the key ways in which leaflet distribution can benefit your business:

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Using Sales Strategies in your Marketing Tools

August focus: Domestic Cleaning Service

Using Sales Strategies in your Marketing Tools

Marketing and Selling your Services

When you become skilled at explaining your services and closing a sale, you will have learned that the strongest way to influence a person is to ask them questions that lead them to make a decision to use your services or buy your product, without them feeling that they have been manipulated into the decision. Before I explain how to use sales strategies in your marketing tools, I will define what marketing is. Continue reading

Business Promotion Simplified

August Focus: Domestic Cleaning Service

Business Promotion Simplified

How to Design and place an Advertisement

What I have found to work in advertising in order to create fresh new clients all the time is to: Continue reading

Small Business Pre-Opening Checklist

August focus: Domestic Cleaning Service

 Small Business Pre-Opening Checklist

Pre-Opening Checklist

  1. Check your product kit to make sure that you have all supplies needed, and that any equipment you will be using is in complete working order.
  1. Magnetic signs or painted logo on sides and back of car or truck, displaying telephone number and contact name.
  1. Uniforms – if you choose to work in a uniform it is always wise to have a good quality collared T-shirt embossed with your business name and telephone number on it. If you don’t wear a uniform it is always best if you look neat, well presented and professional.

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Follow-up Program and Other Useful Hints

August focus: Domestic Cleaning Service

 Follow-up Program and Other Useful Hints

Follow Up Program

After the first service to a new client it is recommended that you do a follow-up to see whether they were happy with your work. That way you can do your best to solve any problems that may have occurred due to lack of communication or whatever. If they were happy with your work then simply pencil them in to service again in 7 or 14 days time. Or, in the case of 3 monthly services like window cleaning you should place the client’s details under the month that they were serviced, and place a reminder to yourself to phone again to see if they would like their windows to be re-serviced when next needed. For this type of service you would call after about two months from the date of the first service in order to reschedule the client for their next service. Continue reading

Setting up Your Small Business

August focus: Domestic Cleaning Service

Setting up Your Small Business

Have the basic details in order before commencing your new small business. Getting started is easy then.

Establishing an Office from which to Run your Business

LOCATION: When you first start out in your new business it is advisable that you keep your overheads to a minimum. Therefore it is best to set up from a room at home that will be suitable for running an office. Continue reading

When to Begin

August focus: Domestic Cleaning Service

When to Begin

Seasonal Variations in the Industry

You may like to ask when is the best time to begin advertising your Home and Strata Cleaning business. Well, there are definitely certain times of the year that are better than others, and I would never suggest commencing your business during a school holiday period. You will discover these times of the year to be so slow that you may you feel that you are to blame for doing something wrong, when in fact you have very little control over the number of incoming calls and bookings. Continue reading

Partnership or Sole Trader – Part II

August Focus: Domestic Cleaning Service

 Partnership or Sole Trader - Part II

Know Thyself

I came to a point in my career where I decided to avoid running businesses that require lots of staff to be supervised, lots of customers to handle and lots of paperwork to do. Handling too many people in a customer service role isn’t one of my strengths, so I took my original training and capitalised on that. I do very well as a teacher or trainer, and by teaching one day workshops I found that I could give 110% of myself for that particular day and the students go away with all the information they need to go out there and become successful. Plus they usually got a strong burst of enthusiasm after hearing me speak as well, which then helped them take off in their new venture of creating their own business. Continue reading