Archive | August 2014

Questions and Exercises

August focus: Domestic Cleaning Service

 Questions and Exercises

Questions

Here are some questions and exercises for you to do to test your preparedness for running your own home cleaning business. Answer them without going back to check for the answers in the previous articles. Once you have answered them, then check. Continue reading

Acceptable Rates to Charge in Sydney

August focus: Domestic Cleaning Service

 Acceptable Rates to Charge in Sydney

Sydney: Home Cleaning Rates

The rates chart below outlines fees that are acceptable in most areas of Sydney. However, there are some areas that you will not be able to charge these rates and others where you can charge more. Basically, the areas of Sydney where these rates are acceptable are: Continue reading

Formulas for Giving Estimates

August focus: Domestic Cleaning Service

 Formulas for Giving Estimates

How Long Will It Take?

This table is a guideline to use when estimating over the phone how long it will take to do the work involved at a person’s home. You will need to confirm the estimate once you arrive at the job. Continue reading

Giving Estimates over the Phone

August focus: Domestic Cleaning Service

 Giving Estimates over the Phone

Phrases to Use

Believe it or not there are some simple psychological terms and phrases that if used correctly can lead your potential client into a booking that they were only thinking of making, not necessarily intent on doing. Please learn these phrases and use them, as they will definitely influence your callers’ decision to use your service. Continue reading

Determining the Fee

August focus: Domestic Cleaning Service

Determining the Fee

Determining the Fee

The very first thing you will need to develop is your ability to handle the inquiries as and when they come in. The way you do this will determine how many of your inquiries turn into bookings. There are a few very simple techniques to follow in order to maximise the number of bookings you make from the marketing and promotions that you will do. If you follow these guidelines you will turn a high percentage of your inquiries into bookings. It will then be up to how well you do your work as to whether or not your client decides to let you clean regularly or not. Continue reading

Telephone Techniques

Telephone Techniques

Telephone Techniques 

The telephone is often the first point of contact with your client, therefore it is very important to handle this introduction to yourself and your services well. It is the first place where you will practice the skills known as selling.

There are six points to consider: Continue reading

Editorials

August focus: Domestic Cleaning Service

 Editorials

To get your business off to a great start you should try to think of some different angle to grab the readers’ attention and write an editorial to send to your local newspaper. For example, if your were to donate all the money you make in your fist month of being in business to your favourite local charity, the newspaper would favour your article and place it into the community interest section of the local paper, giving your business the push it needs to get started. Or, you could write your story from the angle of perhaps being out of work for many months and deciding to start your own business instead of failing all the interviews you have been attending. Local papers generally do not publish stories that seem only to be promoting the business and do not have a community or charity appeal. You must come up with an idea for promoting your business that would appeal to the community. Donating your earnings to charity would certainly appeal to the community, as would picking yourself up from a difficult situation and triumphing over adversity. Continue reading

How Often Should I Promote My Services?

August focus: Domestic Cleaning Service

 How Often Should I Promote My Services?

When it comes to leaflet distribution, once again the key to success is repetition. Obviously, you will need to keep within your budget when investing in printing and distribution, but be aware also that the promotion will create income for you, therefore paying for its own costs. On the first distribution people will probably pick up and read your leaflet, then either respond, store and keep it, or discard it altogether. If you market your leaflet/flyer correctly the ratios will look like this: Continue reading