Tag Archive | home cleaning service

The Build-up Period – Part I

Aug8

August focus: Domestic Cleaning Service

 The Build-up Period - Part I

Have Patience!

Now that you have begun your new small business there are a few things that you need to be aware of at the beginning. Your business will build gradually over a few weeks, and whilever you are following these guidelines there will be a constant flow of new work from clients that will respond to your various forms of marketing. However, if you do not follow these guidelines then you may not be as successful as is possible in this industry. You may lose those clients that you neglect or handle badly, which means that not only will they not become Regular clients but you will not be able to offer those clients other services from which you will earn more money. So if you find that the number of repeat bookings has slowed down you can more or less be sure that it is due to your own contributing actions or behaviours. Continue reading →

Telephone Techniques

Aug6

Telephone Techniques

Telephone Techniques 

The telephone is often the first point of contact with your client, therefore it is very important to handle this introduction to yourself and your services well. It is the first place where you will practice the skills known as selling.

There are six points to consider: Continue reading →

Editorials

Aug5

August focus: Domestic Cleaning Service

 Editorials

To get your business off to a great start you should try to think of some different angle to grab the readers’ attention and write an editorial to send to your local newspaper. For example, if your were to donate all the money you make in your fist month of being in business to your favourite local charity, the newspaper would favour your article and place it into the community interest section of the local paper, giving your business the push it needs to get started. Or, you could write your story from the angle of perhaps being out of work for many months and deciding to start your own business instead of failing all the interviews you have been attending. Local papers generally do not publish stories that seem only to be promoting the business and do not have a community or charity appeal. You must come up with an idea for promoting your business that would appeal to the community. Donating your earnings to charity would certainly appeal to the community, as would picking yourself up from a difficult situation and triumphing over adversity. Continue reading →

How Often Should I Promote My Services?

Aug5

August focus: Domestic Cleaning Service

 How Often Should I Promote My Services?

When it comes to leaflet distribution, once again the key to success is repetition. Obviously, you will need to keep within your budget when investing in printing and distribution, but be aware also that the promotion will create income for you, therefore paying for its own costs. On the first distribution people will probably pick up and read your leaflet, then either respond, store and keep it, or discard it altogether. If you market your leaflet/flyer correctly the ratios will look like this: Continue reading →

Direct Marketing for your Home Cleaning Service

Aug5

August focus: Domestic Cleaning Service

Direct Marketing for your Home Cleaning Service

Leaflet distribution is an ideal marketing tool for your Domestic Cleaning business. In fact, it is a great way to market any type of business, no matter whether it’s promoting a store that you own or manage, advertising new products, increasing your brand awareness or even testing a mail order system. Door to door leaflet distribution can help you reach both new and existing customers.

Below are some of the key ways in which leaflet distribution can benefit your business:

Continue reading →

Using Sales Strategies in your Marketing Tools

Aug5

August focus: Domestic Cleaning Service

Using Sales Strategies in your Marketing Tools

Marketing and Selling your Services

When you become skilled at explaining your services and closing a sale, you will have learned that the strongest way to influence a person is to ask them questions that lead them to make a decision to use your services or buy your product, without them feeling that they have been manipulated into the decision. Before I explain how to use sales strategies in your marketing tools, I will define what marketing is. Continue reading →

Domestic Cleaning Service

Aug1

August Focus: Domestic Cleaning Service

Domestic Cleaning Service

Pondering your new Business

Questions to Ask Yourself Prior to Commencing

In considering whether you know enough about professional cleaning and the business you are thinking of starting, ask yourself these questions:

  • How many homes have I lived in and cleaned in my lifetime?
  • How many homes have I been paid to clean in my career?
  • What knowledge do I have about how to clean the 50 – 80 different surfaces that I will come in contact with as a business owner in the Cleaning Industry, and do I know what types of products should be used on these surfaces?
  • How many different products have I used in the course of my cleaning experience, and can I read and understand the labels on the containers that these products are packaged in so that I don’t damage my client’s property?
  • Am I aware of the fastest and most efficient forms of cleaning these 50 – 80 different surfaces?
  • Can I organise myself and my time, and do I have the energy and/or the desire to make order out of other people’s chaos?

Continue reading →