Mail Order – Acting on Opportunity

This is the third in a series of articles to do with Direct Sales and Marketing for the month of February. So let’s learn more about Acting on Opportunity….

When commencing a mail order business it is important that you become aware of just how many companies are run via this method of doing business. It is a proven fact that dozens of small and large companies make great profits from the direct mail business – just think about what you receive in the mail! Almost everyday we get emails, flyers and brochures from all sorts of companies selling magazines, books, clothing, household items – even vacation packages!  However, just remember what I said in my article of February 1st when I mentioned the effect of using all that paper to create what some people would term ”junk” mail.  My advice is to utilise electronic methods of direct mail first, then if given permission to do so, send out catalogues, brochures or letters to those who have requested them or given you permission to send them. You can then directly address the information with the homeowner’s name and address, making sure that the item is read. Continue reading →