August focus: Domestic Cleaning Service
Marketing and Selling your Services
When you become skilled at explaining your services and closing a sale, you will have learned that the strongest way to influence a person is to ask them questions that lead them to make a decision to use your services or buy your product, without them feeling that they have been manipulated into the decision. Before I explain how to use sales strategies in your marketing tools, I will define what marketing is.
Marketing is the use of tools such as the packaging that the product comes in, the various forms of media, and the various forms of directly going to the customer or client to tell them about what it is you have to offer. Examples of this are billboards, newspapers, radio, and television, which are media tools; letterbox leaflet distribution, letters and emails sent via mailing lists, and telemarketing via the phone, all of which are forms of direct marketing; and last but certainly not least, word of mouth advertising.
The most successful way to use these tools is to use sales strategies on these tools to influence the person reading, seeing or hearing the information to want to know or see more of what it is you have to offer. Good salespeople ask many questions in an effort to evaluate what it is that their customer needs or wants before they offer a solution to the needs or wants of their prospective buyer. So think of why a person would want to buy your product or service and centre your questions around that. Ask three thought-provoking questions that would appeal to your particular customer base and would encourage them to know more, and use those three questions at the start of your flyer, letter or email when using these marketing tools.
Also, make sure to use some of the following words in your questions: you, your, how, new, who, money, now, people, want, and why. These words are proven to be the top 10 most frequently used words in the best sales headlines ever used. What do they do? They speak personally to the reader about things they want.
You can read more in the next article: Direct Marketing for Your Home Cleaning Service