Defining Your Purpose

You may be wondering why I have included this topic here on my site, and the photo you see here. The reason is simple: if you don’t know why you are running your own business or doing other things in your life, then your chances of success will be significantly reduced. If you are to succeed in business it is vital that you know the reasons why you want to go into business for yourself, and it is vital that those reasons have their foundation in the best interests of all concerned. The essence of who you are (which I believe is the Soul of who a human being is) knows the lessons it needs to learn and the direction it wants to head in so that you can bring happiness and support to yourself and those around you.

I am going to give you an example of what I mean here. In my youth I was a competitive Ballroom and Latin dancer, and have seen many performances by great dance couples. The performances that gave the most to the audience who were watching were those danced by couples whose aim was to show the beauty that is contained in the form of dance so that the crowd could experience Joy and a touch of the Divine as they watched. Those couples not only were true masters of the dance floor, but they knew how to give of themselves so that the people in the audience could briefly be reminded of the magnificence within themselves. For twenty or so minutes the whole room would stand still as the dancers performed, and it was only those couples who offered themselves to the audience in dedication to the magnificence within them, that were able to take the breath away from those who sat in awe of what they were seeing. For that brief moment in time the couple on the floor seemed to become one with all time and space around them, and for everyone watching it was almost like having an encounter with the Life Force or the Divine. Couples who were not really interested in giving of themselves and only danced for their own vanity were not able to touch the crowd.

Being in business is very similar to what I have just explained here. If your reasons for going into business are selfish reasons, there is no chance of long-term success for you. There must be a higher purpose behind your motivations for being in business if you are to be a success. You must come from loving the people, and your actions must come out of service and dedication to those people who will do business with you. I am not advocating here that you lay yourself bare for others to take advantage of you or to manipulate you. What I am saying is that your intentions should be honourable if you are to succeed. It is my belief that being in business is as much of a spiritual journey as it is a personal one, and if you go into your own business with that in mind you are sure to give yourself a far greater chance of success if you partner with the Divine that is within you in all that you do.