Direct Mail Order Business – Your Product
This is the fifth in a series of articles to do with Direct Sales and Marketing for the month of February. So let’s learn more about choosing your product……..
Product selection is very basic, and thus the most important first step. Stop and think – look around yourself – and listen to what the people are most clamouring for. You will find that the least expensive way to produce your product and fulfill orders to make a high profit is to put together and sell information. To do this, first test the market potential with photocopies of the report or booklet. Or, if you haven’t written your own book or report you may be able to revive an out-of-print publication by someone else.
In this day and age, much of the noise in the air has to do with: How can I find a job…. How can I put together a resume that will get me a job when I spot an opening…. Where are the jobs… If I can’t get a job, perhaps I can start my own business. But how do I do that?…… With these thoughts in mind, the person who writes, publishes, and gets an instructional manual or even a newsletter that is relative to these questions to the people, will sell as many as they can produce. Continue reading
Finding What Sells, then Deciding on What to Sell
This is the fourth in a series of articles to do with Direct Sales and Marketing for the month of February. So let’s learn more about how to find what sells and then how to decide on what is right for you to sell……..
The basic secret to success in the direct mail business is to follow the leader. This is especially true when you are just starting out. Why should you spend the money and time to test products, prices and places to advertise? Continue reading
Mail Order – Acting on Opportunity
This is the third in a series of articles to do with Direct Sales and Marketing for the month of February. So let’s learn more about Acting on Opportunity….
When commencing a mail order business it is important that you become aware of just how many companies are run via this method of doing business. It is a proven fact that dozens of small and large companies make great profits from the direct mail business – just think about what you receive in the mail! Almost everyday we get emails, flyers and brochures from all sorts of companies selling magazines, books, clothing, household items – even vacation packages! However, just remember what I said in my article of February 1st when I mentioned the effect of using all that paper to create what some people would term ”junk” mail. My advice is to utilise electronic methods of direct mail first, then if given permission to do so, send out catalogues, brochures or letters to those who have requested them or given you permission to send them. You can then directly address the information with the homeowner’s name and address, making sure that the item is read. Continue reading